Revival.
voice, and quiet craft of the atelier.
Why this book exists.
Revival has stitched, cut, and fitted upholstery for thirty years — mostly for boats nobody photographs. Our work has always been quiet. This book is an attempt to make the brand around the work equally considered.
Used well, these pages keep our marks consistent, our voice unmistakable, and our visual world coherent across an invitation, a hull badge, a website, or a stitched label. Used carelessly, the brand thins — like a varnish coat skipped on the second pass.
Treat this document as a working manual. It is opinionated by design.
Contents.
Five chapters, organised from the abstract (who we are) to the concrete (where the logo goes on a transom plaque).
A workshop, not a studio.
Founded in 1996 in a Palma boatyard, Revival began as two upholsterers and a single sewing machine, fitting cushions for the racing fleet between regattas.
Thirty years on, we serve owners across the Balearics, the Côte d'Azur, and the Adriatic — though most of our calendar is filled by referrals from a handful of captains who never use our name in public.
Mission, vision, values.
The three statements below govern every decision — from which fabric makes the rack to which client we politely decline.
A seam re‑done is cheaper than a seam apologised for.
Owners' names stay aboard the owners' boats.
The right answer is usually less — less stitching, less swatch.
Linen looks like linen. Leather smells like leather.
Every finish must survive salt, sun, and a wet dog.
If Revival were a person.
A master upholsterer in their late fifties — salt-cuffed, soft-spoken, more interested in the grain of a thread than the noise of a launch party.
Who we serve.
Often the gatekeeper. Books refits between charters and judges us on three things: turnaround, tidiness, and whether we leave the saloon as we found it.
Yacht designers and refit architects who specify us by name. They expect us to understand drawings, hold tolerances, and disappear from the credit list.
One mark, three weights.
The Revival identity is built around a single editorial wordmark with a bronze tittle. A horizontal lockup, a stacked lockup, and a monogram extend the system without ever competing with it.
Mallorca
Lifting the old crest.
The legacy identity — a navy serif with a small chrome compass star — reads as 1990s yacht-broker. Three modernisations are proposed below, each preserving the heritage cue (the star, the era) while clearing the surface and resetting tone. All are typographic systems first; ornamentation second.
A pure typographic mark in Lora Italic. The bronze tittle replaces the compass star. Recommended primary.
A flat, geometric reinterpretation of the compass star with a wide-tracked serif wordmark. Use for ceremony — plaques, certificates, signage.
A boxed "atelier stamp" — reads as a maker's mark. Use for labels, sample tags, woven selvedge, packaging.
Breathing room is non‑negotiable.
Reserve a clear margin equal to the cap-height of the “R” on every side. Nothing — logos, text, edges, image content — may enter this margin.
Smaller than this, ask first.
The wordmark loses its bronze tittle below 14 px. Beneath that, switch to the monogram.
Print & web
UI body
then monogram
- Set on an 8×8 grid.
- "R" sits flush left at column 1.
- Tittle aligns to baseline of "R".
- Tittle diameter = stem width of "R".
- Bronze tittle only — never substituted.
Eight ways to break it.
The mark is robust if respected. The list below is exhaustive: if a treatment is not pictured here as wrong, it is still likely wrong — ask the atelier.
Sea‑stained &
sun‑worn.
A palette of earned patina — not luxury cliché. Deep forest, bronze, ivory canvas, Balearic sand, Mediterranean deep. No black, no white, no pure red.
RGB 14 · 26 · 20
CMYK 73 · 47 · 67 · 80
PMS 5535 C
21·36·58
83·71·40·53
184·137·59
26·48·87·11
201·185·153
5·12·30·11
236·228·210
4·6·17·1
Forest carries the surface. Canvas carries the type. Bronze is the punctuation — one accent per page, never more. Mediterranean Deep is reserved for footers and editorial dividers.
- Don't pair bronze with red, gold, or yellow.
- Don't gradient-blend palette colours.
- Don't use forest below 80% opacity.
- Don't introduce a colour not on this page.
Three voices, no more.
Used for all display, headlines, and pull-quotes. Italic medium is the brand voice. Latin Extended supported for European yards (Català, Italiano, Français).
Long-form body, web UI, captions. Replaces Lato in the legacy guide — better hinting at small sizes and broader weight range.
Page numbers, section markers, technical labels. Always uppercase, tracked at 0.18 – 0.24em.
A working ladder.
Photograph the work, not the lifestyle.
Revival photography is moody, raked, and material-first. Threads, weave, hand, tool. We do not commission lifestyle imagery, drone shots, or staged interiors. We never use stock.
- Single, raking light source.
- Materials in close focus — weave, grain, stitch density.
- Hands & tools welcome.
- Shot in the boatyard or aboard.
- Subtly desaturated, never crushed black.
- People in branded apparel.
- Drone shots of yachts.
- Sunset hero compositions.
- Stock libraries — ever.
- Heavy filters, vignettes, HDR.
- 16:9 or 4:5 only.
- Forest Deep gutters between plates.
- Captions in Mono caps, bronze.
- One image per spread is preferred.
Write as if the owner is reading.
The Revival voice is the voice of a senior craftsperson talking, briefly, to someone whose time is worth more than their own. It is patient, declarative, and never markets at the reader.
- Be specific. Name the boat, the year, the cloth.
- Be brief. If a sentence can lose a word, cut it.
- Show the work. Process beats adjective.
- Decline the superlative. Never "best", "premier", "world-class".
- Earn the metaphor. If you reach for the sea, mean it.
Same idea, two voices.
Mind the vocabulary.
Most yacht-services language is borrowed from the magazine ad. Revival prefers boatyard nouns and verbs — the words an upholsterer would use on the bench.
The brand, in the world.
A few canonical applications. They are not exhaustive — treat them as the dialect, not the dictionary.
joana@revival.es · +34 971 …
world’s quieter yachts.
A pocket cheat sheet.
A summary of the book in two columns. If something you are about to publish fails the right column, it fails the brand.
- Lead with the work — image first, copy second.
- Keep one bronze accent per surface.
- Use Lora italic for voice, Inter for everything else.
- Set type generously — whitespace is part of the brand.
- Name the boat, the year, the cloth.
- Reference the boatyard, not the showroom.
- Use the monogram below 14px.
- Don't combine two Revival marks on one page.
- Don't introduce a colour outside the palette.
- Don't use stock imagery, drone shots, or sunset hero compositions.
- Don't use the word "luxury", "bespoke", or "elite".
- Don't recolour, rotate, or stretch the wordmark.
- Don't market at the reader.
- Don't ask the brand to do work the craft should be doing.
Questions, always.
Every brand question goes to the atelier first. We would rather be asked twice than misrepresented once.
A living document.
Brands evolve every five to seven years. This edition is current; the next is already being drafted.